London's Fashion Capital

London Fashion Week kicked off this week and as one of the top fashion capitals of the world, London’s terrific shopping, exceptional creative talent, prestigious fashion institutions, hip neighbourhoods and trend setting locals have been a main source of inspiration and design for millions across the globe. Culturally diverse it may be, but every corner of London has a distinctive character, so whether you are visiting for a few days or a few years, you are sure to find a trendy part of town that suits your style.

Here at Check-in-London, our team are always out about town checking out the latest hip zones to see and be seen in. Based on some of the feedback we have received from our customers and colleagues we have selected the top 5 fashionable neighbourhoods that you can all home in London.

Our Top 5 Fashionable Neighbourhoods of London:


This prestigious district is on the top of the list for fashionable haunts and homes for its bang central location in the capital’s prime West End area and the fact that it is surrounded by the flagship shops and the terrific world class department stores of Oxford Street and Regent Street. Its high-priced real estate, flashy residents, swanky restaurants and exclusive member clubs sit alongside established fashion institutions like Savile Row's fine bespoke tailoring, Bond Street's high-end designer boutiques and the iconic Burlington Arcade, which was the world's first luxury shopping arcade.

Looking for accommodation in Mayfair? Click here for the best selection of Mayfair apartments London.


Coming closely behind Mayfair in the list is Knightsbridge, home to the infamous Harrods - an international Mecca of fashion and lifestyle, glamorous city folk, luxurious residences and classy architecture. The atmosphere is sophisticated tainted with a touch of glitz and there are plenty of ways to splash your cash here from the grand designer stores of Sloane Street to posh Michelin-starred restaurants and unbelievably fast sports cars.

Looking for accommodation in Knightsbridge? Click here for the best selection of Knightsbridge Apartments.


Just south of Knightsbridge is Chelsea, owing its style credentials to the popular King's Road that shot to fame in the swinging sixties with celebrity fans such as The Beatles. Today it is still at the very heart of this fashionable neighbourhood and is frequented by many style seekers, well-groomed locals and exploring tourists who come to enjoy its fine selection of boutiques, designer merchandise, art galleries, gourmet produce, cafe culture and posh nightclubs.

Looking for accommodation in Chelsea? Click here for the best selection of Chelsea Apartments.

Notting Hill

Having set the scene for many films, this trendy part of town has recently evolved into one of London's hippest neighbourhoods with its eclectic and vibrant Portobello Road Market and its charming colourful townhouses. The residents are well travelled and affluent, the boutiques are a mix of high-end designer, vintage and street style and the restaurants range from fine dining to budget bites. The local cinemas, The Coronet and The Electric, are a bit quirky and old-fashioned, but its the charming cobbled roads, traditional architecture, picturesque garden squares and quaint atmosphere that makes this a desirably cool address.

Looking for accommodation in Notting Hill? Click here for the best selection of Notting Hill Apartments.

Shoreditch (Liverpool Street)

This is where London's fashionable East End reputation stems from. It lies just north of the commercial centres of Liverpool Street and sits alongside the popular curry houses and Asian culture of Brick Lane. The area has seen a huge influx of artists, designers and creative talent who have made this neighbourhood home and been drawn in by its increasing number of converted warehouses, art galleries, vintage boutiques, upcoming labels, chilled out bars, exclusive clubs, trendy restaurants and music venues. Markets like Spitalfields, Columbia Road and Brick Lane also offer a huge source of inspiration and plenty of entertainment for locals and visitors. Street art and street style is literally everywhere and one-of-a-kind finds here may just be spotted on the tomorrow's international runways. From fabric to furniture, flowers to food, you will be spoilt for choice when you live in hot digs of Shoreditch.

Looking for accommodation near Liverpool Street? Click here for the best selection of Liverpool Street Apartments.

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