The Regent Street Festival 2009

The annual Regent Street Festival will this year see Regent Street and Absolute Radio host a joint birthday party with Madness performing an exclusive concert for the radio station on the mile of style, supported by none other than the acoustic sounds of Newton Faulkner, plus singer/songwriter/guitarist Jersey Budd and musical duo the Yeah You's.

2009 sees the Regent Street Festival celebrate its tenth year and Absolute Radio’s 1st birthday on September 27 between 12 noon and 8pm. If you are attending for the festival, our West End & Oxford Street apartments are an ideal choice for your stay.

This year the Regent Street Festival has opted for the rather appropriate theme ‘Birthdays’. Traffic free for the day, together Regent Street and Absolute Radio will provide a fun-packed day in London’s favourite shopping street, with the national radio station bringing one of London’s most loved bands, Madness, to perform an exclusive gig for listeners on Regent Street.

The most anticipated annual free outdoor extravaganza of the year, the Regent Street Festival, as usual, will offer exciting events, activities and in store offers for all the family throughout the day. All this of course, will be topped by the rock ‘n’ roll birthday bash hosted by Absolute Radio Breakfast Show DJ Christian O’Connell & Hometime DJ Geoff Lloyd.

This special day will also raise money to support Cancer Research UK’s vital study into the prevention, diagnosis and treatment of the disease. With this in mind, Absolute Radio and the Regent Street Festival will be encouraging festival goers and retailers to dig deep on the day.

The September 27 birthday party will also see Regent Street celebrate 180 years of shopping history, with many of the stores celebrating birthdays, such as Jaeger – 125, Gap – 40, Hamleys – 250, Quiksilver – 40 and Desigual & Uniqlo each hitting the 25 year mark.

There will be celebrations all day long, including live performances on the main stage and two giant Birthday cakes made of thousands of little cup cakes to be served at 3pm. Outside of Hamleys there will be a children’s lawn which will be home to face painters, animal characters, a birthday tea party, balloon artists and magicians.

And it doesn’t stop there… with a fashion show, stiltwalkers, roaming musicians, a ferris wheel, a carousel, children’s rides and street performers on hand to keep partygoers entertained throughout the day. What’s more, if you fancy a nibble or a soothing cocktail, the food quarter (comprising of Heddon Street and Swallow Street) will also be adopting the birthday theme of the day. Expect special parties, children’s menus and of course, a vast selection of those aforementioned cocktails…

For more information on this or any other top events in London, please see our London Guide. For information on London Serviced Apartments please call us on +44 843 289 8820 or e-mail us at for rates and availability.

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