The Museum of Brands, Packaging & Advertising

Do you have an affection for retro packaging and ad campaigns? The Museum of Brands, Packaging and Advertising is a mecca of consumer culture and details the history of consumerism, consumer products and branding in a very engaging and informative way. The walls are covered in both familiar ad campaigns and some that you may never have seen before and there are also numerous vintage toys displayed. You may even recognise some from your own childhood! The collection is that of consumer historian Robert Opie who has been collecting for over a half a century. He wanted to unravel the story of consumer products since Victorian times and he began with an exhibition in the Victoria and Albert Museum in 1975 and continued from there to open his first museum in Gloucester in 1984.

Their current exhibition celebrates the 250th anniversary of the Guinness brand by looking at their advertising over the years. Everything from posters and TV commercials to drinks trays and beer mats are displayed in the exhibition and it really is a detailed look at how a brand such as Guinness became the consumer favourite that it is today. M.H. Bateman and Edward Ardizzone are among the most well-known artists and designers commissioned by Guinness. Perhaps the most memorable images, however, are the menagerie of zoo animals devised by John Gilroy, who also came up with the iconic slogan of 'My Goodness, My Guinness'.

Location: Museum of Brands, Packaging & Advertising, 2 Colville Mews, Lonsdale Rd, London, W11 2AR
Nearest tube station: Notting Hill Gate
Times: 10am-6pm Tue-Sat, 11am-5pm Sun (last adm 45mins before closing); closed Mons except bank holidays
Prices: £5.80, £3.50 concs, £2 children (7-16), £14 family (2 adults + up to 4 children)

For more information on this or any other museums in London, please see our London Guide. For information on London Serviced Apartments please call us on +44 843 289 8820 or e-mail us at for rates and availability.

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